about craftscale about craftscale

Our purpose is to help you better serve your customers through technology and innovation. We have the creative skills and tools to bring out your ideas, and the technical skills to help you validate them through experimentation and prototyping.

We are named for our craft, and for the scale that modern technology enables.

Ian Smith
Picture of Ian Smith

Ian is a Director of craftscale Ltd, focusing on delivering innovation and technology based consultancy services to our clients.

Ian is skilled at using techniques from creativity, Design Thinking and innovation to inspire and enable business leaders and their teams to work differently and tap into new sources of business value. He is a facilitator and enabler who will inspire you and your team to come up with new ideas, and then help to evaluate and prototype them. He will help you make innovation into a self-sustaining system, using success stories to create buzz, and lightweight governance to track the value delivered.

With a background of over 20 years at IBM delivering complex projects for clients as a certified Master IT Architect, his passion for creativity, technology, and innovation led to innovation leadership positions at IBM, and subsequently to the role of Head of Innovation at software testing consultancy, ROQ.

In these roles, Ian ran many joint innovation programmes with clients, in the course of which he delivered innovation events, such as hackathons and Design Thinking workshops. In addition, he taught the IBM Innovation Leaders MasterClass to hundreds of IBMers worldwide, and wrote many internal articles and blog posts about innovation with clients.

He is a popular speaker at meetups and conferences, with a current topic of interest being around demystifying AI/Deep Learning.

  1. AWS Solutions Architect - Associate, Amazon Web Services, August 2019
  2. Professional Certification: Level 2 - Master Certified Solution Architect, The Open Group, March 2009. (Expired June 2018)
  3. Deep Learning Specialisation, Coursera, December 2018
  4. Applied Data Science with Python, Coursera, March 2019
Paula Smith
Picture of Paula Smith

Paula is a Director of craftscale Ltd, focusing on the commercial side of the business, managing from a financial and business perspective, and driving internal projects.

She is a highly motivated and results-oriented individual whose strengths lie in project management, planning, organising, and delivery, and who loves nothing more than clearing her to-do list for the day.

Paula has a varied professional history encompassing areas such as fitness and wellbeing, business administration, and human resources. She has earned professional qualifications from the Chartered Institute of Personnel and Development, and qualified as an Advanced Instructor Level 3 with the Register of Exercise Professionals.

Copyright © 2019 craftscale Ltd. All rights reserved.
craftscale Ltd is registered in England and Wales with number 11974472. Registered office: 26 Springs Terrace, Ilkley, LS29 8ST